How to Do Answer Engine Optimization (AEO)
A step-by-step guide to Answer Engine Optimization: audit your pages, fix titles and structure, add FAQs and schema, and measure AEO readiness.
Step 1: Identify priority pages
Start with pages that answer specific questions or drive conversions: homepage, product pages, pricing, docs, and FAQ content. These are the pages answer engines are most likely to cite.
Step 2: Audit titles and meta descriptions
Each page needs a unique, descriptive title and meta description that match user intent. Avoid generic titles like "Home" or "Services" — be specific about what the page offers.
Step 3: Fix heading structure
Use one H1 per page. Break content into H2 and H3 sections that mirror how users ask questions. Answer engines parse headings to understand page structure.
Step 4: Add FAQs and structured data
FAQ sections with clear question-and-answer pairs help both users and machines. Add FAQPage schema where appropriate, along with Organization or Article schema on key pages.
Step 5: Verify indexability
Confirm important pages are not blocked by robots.txt or noindex tags. Check that canonical URLs point to the correct versions of each page.
Step 6: Automate with AppScan AI
AppScan AI runs AEO checks alongside security and SEO audits. Run a free preview scan or add your site to the dashboard to track improvements over time.
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Put this into practice
Run a free website security audit to see how your site scores on security, performance, SEO, and AEO.